Truth be told, the new fifth-generation Discovery has won me over. Yes, the LR4’s once traditional SUV shape has now become a radically unconventional box, and therefore it’s made way for an entirely new, thoroughly modernized, sleeker, sportier, and yes, now more conventional luxury SUV. Of course, there are a lot of factors that can skew such statistics, in this case the 2017 LR4 numbers challenged by a lack of inventory (it was being phased out), hence my need to go back to 2016 in order to get relevant delivery totals, but that still doesn’t explain why the all-new Discovery is currently losing ground against an SUV dinosaur after nearly a year on the market. Guilty as charged, I’m part of that LR4 cult, and it seems, by sales numbers at least, that I’m far from alone.
from January 1 to March 31 of 2018, increasing deliveries by 570 percent over the same three months of 2017 and dropping sales by almost 27 percent through Q1 of 2016, both being quarters when its mid-size seven-passenger challenger was the extremely well-proven yet still cult favored LR4. Land Rover sold 2,532 examples of its Discovery in the U.S.
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